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- JOURNEY TO IXTLAN. BY CARLOS CASTANEDA. One of the few fictional books on this list, ‘Journey to Ixtlan’ is definitely one of the most significant for us in terms of spirituality. Castaneda’s concepts of a hunter, a warrior, and a man of knowledge have become guiding paths for some of us in understanding our own roles in life and how we engage with our surroundings. It’s a great read for those who feel lost.
- THE E-MYTH REVISITED. BY MICHAEL GERBER. This is definitely a must-read for those who are just about to start their own business. The book prompts you to consider the roles you’ll need to embody for success: those of the entrepreneur, technician, and manager. Its core message emphasizes the importance of working on your business rather than merely in it.
- OGILVY ON ADVERTISING. BY DAVID OGILVY. One of the industry’s fundamentals, well-known to everyone involved, contains numerous timeless pieces of advice on research, creativity, planning, and strategies in advertising. Additionally, various case studies make it highly engaging to read.
- INSANELY SIMPLE: THE OBSESSION THAT DRIVES APPLE’S SUCCESS. BY KEN SEGALL. The book is very entertaining to read, filled with peculiar anecdotes about Steve Jobs’ management and leadership style, particularly his focus on simplicity in product design, marketing, and business operations. It humanizes Steve Jobs as a company leader and offers a unique perspective on how simplicity can drive success.
- CONTAGIOUS: WHY THINGS CATCH ON. BY JONAH BERGER. This book is one of the most crucial and practical reads for our company. It is a definite must-read for anyone involved in promotion these days. I can’t recommend it enough for everyone in the field. In a nutshell, the book delves into the mechanics of social transmission and how things go viral.
- SHOW YOUR WORK! BY AUSTIN KLEON. This very small, easy-to-read book can be finished in less than a day. It’s especially useful for creatives looking to share their work, build an audience, and connect with others. It’s a great starting point for making your creative process more visible and engaging.
- THE PRESENTATION SECRETS OF STEVE JOBS: HOW TO BE INSANELY GREAT IN FRONT OF ANY AUDIENCE. BY CARMINE GALLO. This book is super easy to read. Please don’t be fooled by the title; it’s not just about conducting first-class presentations. It’s globally about the craft of selling—selling your product, your company, and yourself. You will find a wide variety of useful advice on how to present yourself and your company. It is filled with examples from the master of presentations—Steve Jobs. Yes, it’s another book studying Steve Jobs on this list. Not the last one, trust me on that.
- MADE TO STICK: WHY SOME IDEAS SURVIVE AND OTHERS DIE. BY CHIP HEATH AND DAN HEATH. One of the central books for the company’s success and its modus operandi is “Made to Stick.” If you are in the industry of promotion and advertising, this is a definite must-read. The book explores why certain ideas are more memorable and effective than others. It provides a checklist to test your existing message or to help you develop your own. It is full of case studies that illustrate the principles of the book and show how they can be applied in real-world scenarios.
- START WITH WHY: HOW GREAT LEADERS INSPIRE EVERYONE TO TAKE ACTION. BY SIMON SINEK. This is a great book to read before embarking on your personal entrepreneurial adventure. It’s about the concept of “why”—the purpose, cause, or belief of a founder or leader—that allows them to be more successful at inspiring and motivating others.
- THE UNPUBLISHED DAVID OGILVY. BY DAVID OGILVY. Another outstanding read by David Ogilvy. This book contains a wide range of his professional and personal communications, including memos, letters, speeches, notes, and interviews. These are invaluable, showcasing Ogilvy’s exceptional communication skills. The book is easy to read, with plenty of insights to learn from and ideas to borrow.
